Michael Burnett
Product design leader. I join companies that need to evolve to keep growing, supply the strategy and the playbook, build the organization, and stay hands-on in the product.
The inflection
Every company I've joined was at a point where the product it had couldn't carry the growth it needed. I start from the company's core strengths and reason in both directions — from what users are trying to do and from what the technology can feasibly deliver — to a strategy executives adopt as direction. Tango's pivot to live video, Credit Sesame's move into banking, Plastiq's cash-conversion repositioning, and Quickbase's QB2.0 → Pave all began that way.
The organization
Teams of 10–15 with managers underneath me, hired, grown and kept. Design operations and design technology run as functions, not favours. At every company I inherited a design system that existed but wasn't finished, and turned it into code that engineering ships through.
The product
Strategy only counts when it ships, so I keep a hand on the critical surface: the first prototype, the blueprint, the flow the rest of the product follows. Case studies credit whose hands did what.
- 10x
- revenue, Tango Live
- 3.5x
- D7 ARPU, IMVU
- 1M+
- banking customers, Credit Sesame
- 2x
- conversion into banking, Credit Sesame
- $20M+
- Connect volume in month one, Plastiq
- 3x
- valuation during tenure, Plastiq
- +87%
- sales-qualified opportunities, Quickbase